Els Labs

Privacy Policy

Last updated: 10 June 2025

1. Data Controller

ELS GLOBAL LIMITED (company number 17095467) is the data controller responsible for your personal data. Our registered address is 2nd Floor College House, 17 King Edwards Road, Ruislip, HA4 7AE, United Kingdom.

If you have any questions about this privacy policy or our data practices, please contact us at info@elslabs.co.uk.

2. What Data We Collect

We may collect and process the following categories of personal data:

Information you provide directly

  • Contact form submissions — name, email address, phone number, company name and message content.
  • Email correspondence — any personal data included in emails you send us.
  • Project enquiries — details about your business and project requirements.

Information collected automatically

  • Analytics data — pages visited, time on site, referral source, browser type, device type and approximate location (country/city level).
  • Cookies — small text files stored on your device. See our Cookie Policy for details.
  • Log data — IP address, browser type, operating system and access timestamps.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to your enquiries and provide quotes for our services.
  • To deliver and manage our software development services.
  • To send you project updates and relevant communications.
  • To improve our website, content and user experience through analytics.
  • To comply with legal obligations and protect our legitimate interests.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:

  • Consent — where you have given clear consent for us to process your data for a specific purpose (e.g. subscribing to communications or accepting non-essential cookies).
  • Contract — where processing is necessary for a contract we have with you or to take steps at your request before entering into a contract.
  • Legitimate interests — where processing is necessary for our legitimate business interests (e.g. improving our website and services), provided these are not overridden by your rights and interests.
  • Legal obligation — where we need to comply with a legal obligation.

5. Data Sharing

We do not sell your personal data. We may share your data with:

  • Service providers — such as hosting providers, analytics services and email delivery platforms, who process data on our behalf under strict data processing agreements.
  • Legal authorities — where required by law, regulation or legal process.
  • Professional advisers — such as lawyers and accountants, where necessary.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Contact form data — retained for up to 24 months after your last interaction with us.
  • Client project data — retained for 6 years after the end of the contract for legal and accounting purposes.
  • Analytics data — retained for up to 26 months.

7. Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

  • Right of access — to request a copy of the personal data we hold about you.
  • Right to rectification — to request correction of inaccurate or incomplete data.
  • Right to erasure — to request deletion of your personal data in certain circumstances.
  • Right to restrict processing — to request that we limit how we use your data.
  • Right to data portability — to receive your data in a structured, commonly used format.
  • Right to object — to object to processing based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us at info@elslabs.co.uk. We will respond to your request within one month.

8. International Transfers

Some of our third-party service providers may be based outside the UK. Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner's Office (ICO).

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

11. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

For any questions about this privacy policy or to exercise your data protection rights, please contact us:

  • Email: info@elslabs.co.uk
  • Post: ELS GLOBAL LIMITED, 2nd Floor College House, 17 King Edwards Road, Ruislip, HA4 7AE